Services / Google Ads Management

Google Ads Management

Paid search built around cost per booked job, not cost per click.

What's included

Account build or rebuild: A new Google Ads account structured around your services and service area, or a full rebuild of an existing account that is not performing.
Conversion and call tracking setup: Tracking every form submission and inbound call back to the keyword and ad that produced it, so cost is measured against booked jobs, not clicks.
Keyword and negative keyword management: Selecting the search terms that indicate someone is ready to book, and excluding the terms that waste your budget.
Ad copy testing: Multiple ad variations tested against each other to find the messaging that drives the most qualified enquiries.
Landing page recommendations: Guidance on the pages your ads send traffic to, so they match search intent and convert visits into calls and form submissions.
Performance Max and Local Services Ads where appropriate: Google's campaign types that extend reach across its network, used where they make sense for your business and not where they do not.
Monthly reporting: A written report each month showing cost, conversions, calls, and cost per booked job against the targets agreed in your proposal.

And other local service businesses that need enquiries quickly and want to know exactly what each booked job cost to acquire.

Google Ads: Cost, impressions, clicks, conversion rate, cost per conversion, and call conversions attributed to specific keywords and campaigns.
Google Analytics 4: Landing page performance, bounce rate, session duration, and goal completions from paid search traffic.
Call tracking: Inbound calls attributed to specific ads and keywords, with call recordings available for quality review.

From $900 per month management fee. Ad spend is paid by you directly to Google and is not included.

Book a call and tell us what you are trying to fix. We will give you a clear answer.